Marketing and Communications

Consistent use of color plays an integral role in ensuring that the University’s brand is visually unified.

Primary Colors

Truett McConnell’s official school colors — TM Navy and TM Gold — serve as the primary color palette that should be featured in all communications, merchandise and branding in every school and department.

Secondary Color

The secondary color palette of light blue can serve as an accent color. The accent color should be used only when TM Navy and TM Gold are prevalent in publications.

Color Combinations and Contrast

TMU assets are available in several combinations of TM Navy, TM Gold and white. It is important to consider proper brand application as well as contrast when applying a TMU logo. Examples of acceptable color combinations may be reviewed on the TMU Word mark – Emblem Lockup page.

Academic Seal (President’s Seal)

The Academic Seal is the most formal representation of the Truett McConnell University (TMU) brand, and its use requires express permission by the Vice President of Academic Services. Review guidelines and request to download the Academic Seal.

Primary Institutional Wordmark

Review guidelines and download the Truett McConnell Wordmark.

Primary Institutional Logo

School Logos

Bear head -Monogram lockup (Athletics Use Only)

Review guidelines and download the Bear head – monogram lockup.

There are a number of typefaces which the University uses on a consistent basis.

These fonts have been selected for their clean academic look and versatility and are recommended for use in all institutional publications (i.e. tests, syllabi, email, presentations, letters, etc.). Athletics publications should refer to Athletics Typography.

Official Typography

Minion Pro

Gotham

Alternate Typography

If you do not have access to the official University typefaces, please use one of the following options:

Garamond

Arial

“The mission of TMU is to equip students with the Truth, through a Biblically-centered education, to fulfill the Great Commission.”

To review our identity, mission, and core values, visit About TMU.

The following points may be used when referring to TMU:

• Truett McConnell was chartered on July 23, 1946 to train up a generation of ministers to pastor churches and students who would love Christ.  This same vision stays intact and only grows and expands.
• Scripture is the foundation for everything we do and of all that we are.
• Students get a biblical education, inside and outside the classroom.
• All undergraduates are required to take the Great Commission minor.
• We’re training students to love the Lord, love the Word, love the Church, and love the lost.
• We’re preparing students not only for a career or to receive a paycheck, but to fulfill God’s high calling on their lives.
• We’re located in the beautiful Northeast Georgia Mountains in Cleveland, Georgia.
• All full-time faculty have signed the Baptist Faith and Message 2000.
• TMU has 50 undergraduate and graduate programs of study, a mixture of both online and on-campus classes. We offer a wide array of bachelor’s programs of study including Biology, Business Administration, Christian Studies, Criminal Justice, Education, Exercise Science, History, Humanities, Music, Nursing, Psychology, and World Missions.
• Master’s degree offerings at TMU include a Master of Arts in Bible and Theology, Master of Christian Studies, Master of Arts in Theology with Thesis, Master of Divinity, Master of Arts in Global Studies, Master of Arts in Counseling, Master of Arts in Global Mental Health, Master of Arts in Clinical Mental Health Counseling, Master of Business Administration.
• Online graduate degree offerings include an M.A. in Theology with Thesis, a Master of Business Administration, and a Master of Divinity.
• Residential students live and learn in a community of faith with personal attention from TMU faculty.

Powerpoint Template

The email signature plays a crucial role in showcasing the Truett McConnell University as a cohesive brand and maintaining consistency reinforces our message.

Learn to add your email signature here

Copy the email signature formatting here

The Office of Marketing and Communications can help you get the word out about your upcoming events and important announcements through the public website (www.truett.edu) and social media (Facebook, Instagram, Twitter, and Youtube). If you are interested in print brochures, postcards, and handbills, we can help through design services as well.

Echoes Magazine Story and Spotlight Ideas

One of the most effective ways to tell the TMU story and get the word out about who we are to the right constituents is to share stories and student and employee spotlights with our local, digital media, and the Echos Alumni Magazine. You can help spread the word by letting us know what is going on in your area or if you know someone at TMU who should be highlighted. Send your ideas to marcom@truett.edu.

Include as much information as you have, and we’ll take care of the rest.

Business Cards

Through this ordering system, employees may customize their business cards with horizontal and vertical as well as one- or two-sided print options. Follow the instructions below to order and pay, and contact the Office of Marketing and Communications if you need assistance.

Instructions:

1. Create an account on the TMU Vistaprint Portal and follow the instructions to login, or if you have already created an account, login using the email address and password previously selected.
2. Under the product you wish to order, click “Customize and Order.” (NOTE: Athletics staff are required to select the options that use the TMU bear head logo. All other employees should select the options that use the TMU word mark – emblem lockup).
3. Enter required content where appropriate, and make sure to unclick “Use Company Defaults.”
4. Review your order and select a quantity. Make sure to order envelopes, as needed, to accompany note cards. Envelopes do not automatically accompany note cards.
5. Follow the instructions and use your departmental credit card to purchase. (NOTE:  Orders should be approved by your cost center).

Stationary

The following items may be ordered through the Office of Marketing and Communications (marcom@truett.edu).  Be sure to include item, quantity and the date these items are needed and we will get a quote for your order.

Envelopes

• #10 generic
• #10 window
• #10 business reply
• 6 1/2 x 9 1/2″ catalog
• 9 x 12″ catalog
• 10 x 13″ catalog envelopes

Letterhead, 8 1/2 x 11″

Mailing labels, 4 x 3″

Navy Pocket Folders (Approval by VP of Academic Services is required for use).

Notepads

• 3 x 3 Post-It® notes
• 5 1/2 x 8 1/2 notepads

Seal stickers in gold foil, 1 1/2″ circle (Approval by VP of Academic Services is required for use).

Name Badges

To order name badges for your area, visit the Naagtag website and follow these steps:

• Enter the names and titles exactly as they should appear on the badge or upload a file that contains the names and titles. NOTE: Two lines looks best but three lines will fit on the badge.
• Select the quantity of name badges.
• Click Add to Cart.
• Review the items in your cart and click Proceed to Checkout.
• Select the order option, either three days or one day production time.
• Create an account that you will use for all future orders.

Help us help you!

Website Requests

Found an error on our site? Please submit your update request to marcom@truett.edu 

Please allow one week for all updates to be resolved.

Other Services

• Graphic Design Requests
• Photography Requests