The Truett McConnell word mark visually represents the overall University brand and should be prominent on all marketing and promotional materials. The word mark was created using Gotham font and is case sensitive. In order to provide flexibility with its use, several formats, layouts and colors are available.

Guidelines for Logo Use

Official TMU logos, including the word mark and any of the related lockups, should not be modified in any way. The following guidelines are listed to assist you with proper use and to contribute to a consistent and effective awareness of our brand.  Please contact communications@truett.edu if you need further assistance or have questions on logo use.

Allow space around the logo.

Use the diagrams below to determine the amount of space or padding that should be added in any application in order to give the logo proper attention. Applying the word mark without sufficient padding will result in crowding or the appearance of a new and different logo. The office of Marketing and Communications will provide you an image with padding built in upon request. Similarly, do not place the logo in a shape that could be viewed as part of the logo or interpreted as a TMU brand element.

Example of TMU word mark with padding
Horizontal word mark with padding that equals the height of the word mark
Example of TMU word mark with padding
Vertical word mark with padding that equals the height of the T, line and U

Use official logos without modification.

Please do not not overlay images; add elements that hinder the readability of the logo; add dimension like emboss or shadows; skew, stretch, warp, tilt, rotate the logo; or rearrange the logo elements. The following are examples of improper use:

TMU word mark that is stretched
Stretching the logo – unacceptable use.
Example of TMU word mark that has been embossed
Embossing a logo – unacceptable use.
TMU word mark with overlaid image - improper use
Overlaying an image – unacceptable use.
TMU word mark on unacceptable background
Logo on a patterned background – unacceptable use.
Truett McConnell University word mark in a container -  unacceptable use example
Placing the logo in a container – unacceptable use.
Changing the color of the logo-unacceptable use.
Changing the color of the logo-unacceptable use.
Treating the elements as if they are separate - unacceptable use.
Treating the elements as if they are separate – unacceptable use.
Rearranging elements - unacceptable use.
Rearranging elements – unacceptable use.

Acceptable Logo Colors and Color Combinations

Use only the logo colors and color combinations as shown below. Official logos are available in navy-gold, gold-white, navy or white.

Vertical word mark in gold and white

Gold – White on TM Navy

Vertical word mark in white

White on TM Navy

Vertical word mark in navy

Navy on TM Gold

Vertical word mark in white

White on TM Gold

Vertical word mark in navy and gold

Navy – Gold on White

Vertical word mark in navy

Navy on White

Vertical word mark in navy and gold

Navy – Gold on Gray

Vertical word mark in gold and white

Gold – White on Gray

Vertical word mark in navy

Navy on Gray

Vertical word mark in white

White on Gray

Vertical word mark in navy and gold

Navy – Gold on TM Light blue

Vertical word mark in gold and white

Gold – White on TM Blue

Vertical word mark in navy

Navy on TM Light Blue

Vertical word mark in white

White on TM Light Blue

Vertical word mark in white

White on any other color

Request to download and use the TMU word mark

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Use TMU email only (UserName@truett.edu)