The Truett McConnell word mark – monogram lockup visually represents the overall University brand. At least one form of the word mark (alone, with emblem or with monogram) should be prominent on all marketing and promotional materials. The word mark was created using Gotham font and is case sensitive. In order to provide flexibility with its use, several formats, layouts and colors are available.
As Truett McConnell transitioned into a four-year school in the early 2000’s, TMU leadership felt a change of mascot was appropriate, and so the Truett McConnell Bears were born. The Bear mascot was chosen as it was reflective of northeast Georgia and indicative to one of the local community’s most historic landmarks, Mt. Yonah. Yonah is the Cherokee Indian word meaning ‘bear.’
While the Bear logo primarily represents Athletics at TMU, it also represents every Truett McConnell student. No other bear branding should be used to represent the institution or its athletics department.
The TMU Monogram
The TMU monogram is an official mark that represents the institution as a whole. This logo may be paired with the Truett McConnell University word mark or the bear head, as it visually represents academics, student services, athletics and all other areas of TMU. There are several colors available for pairing with the word mark and bear head, including one color TM Navy, TM Gold and white and two color TM Navy and TM Gold; however, the four color, chiseled monogram was created specifically to pair with the four color bear head and may only be used in this fashion.
Guidelines for Logo Use
Official TMU logos, including the word mark and any of the related lockups, should not be modified in any way. The following guidelines are listed to assist you with proper use and to contribute to a consistent and effective awareness of our brand. Please contact email@example.com if you need further assistance or have questions on logo use.
Allow space around the logo.
Use the diagrams below to determine the amount of space or padding that should be added in any application in order to give the logo proper attention to the logo. Applying the word mark without sufficient padding will result in crowding or the appearance of a new and different logo. The office of Marketing and Communications will provide you an image with padding built in upon request. Similarly, do not place the logo in a shape that could be viewed as part of the logo or interpreted as a TMU brand element.
Use official logos without modification.
Please do not not overlay images; add elements that hinder the readability of the logo; add dimension like emboss or shadows; skew, stretch, warp, tilt, rotate the logo; or rearrange the logo elements. The following are examples of improper use:
Acceptable Color Combinations
Use the color combination examples below to determine which of the following word marks should be used: navy-gold, gold-white, navy or white.
TM Gold on TM Navy
White on TM Navy
Two color TM Gold and TM Navy on TM Navy
Four color lock-up on TM Navy
TM Navy on TM Gold
White on TM Gold
Two color TM Gold and TM Navy on TM Gold
Four color lock-up on TM Gold
TM Navy on gray
White on gray
Two color TM Gold and TM Navy on gray
Four color lock-up on gray
TM Gold on dark gray
TM Navy on TM Light Blue
TM Gold on TM Light Blue
White on TM Light Blue
Two color TM Gold and TM Navy on TM Light Blue
Four color lock-up on TM Light Blue
White on any other color
Request to download and use the TMU word mark – monogram lockup
You may request to download and use the TMU wordmark – monogram lockup by sending an email to firstname.lastname@example.org. Please state the color format that is needed and give a detailed description of how the logo will be used.