The Truett McConnell word mark – monogram lockup visually represents the overall University brand. At least one form of the word mark (alone, with emblem or with monogram) should be prominent on all marketing and promotional materials. The word mark was created using Gotham font and is case sensitive. In order to provide flexibility with its use, several formats, layouts and colors are available.

Elements

The Bear

TMU monogram - bear head lockupAs Truett McConnell transitioned into a four-year school in the early 2000’s, TMU leadership felt a change of mascot was appropriate, and so the Truett McConnell Bears were born.  The Bear mascot was chosen as it was reflective of northeast Georgia and indicative to one of the local community’s most historic landmarks, Mt. Yonah.  Yonah is the Cherokee Indian word meaning ‘bear.’

While the Bear logo primarily represents Athletics at TMU, it also represents every Truett McConnell student. No other bear branding should be used to represent the institution or its athletics department.

The TMU Monogram

The TMU monogram is an official mark that represents the institution as a whole. This logo may be paired with the Truett McConnell University word mark or the bear head, as it visually represents academics, student services, athletics and all other areas of TMU.  There are several colors available for pairing with the word mark and bear head, including one color TM Navy, TM Gold and white and two color TM Navy and TM Gold; however, the four color, chiseled monogram was created specifically to pair with the four color bear head and may only be used in this fashion.

Guidelines for Logo Use

Official TMU logos, including the word mark and any of the related lockups, should not be modified in any way. The following guidelines are listed to assist you with proper use and to contribute to a consistent and effective awareness of our brand.  Please contact communications@truett.edu if you need further assistance or have questions on logo use.

Allow space around the logo.

Use the diagrams below to determine the amount of space or padding that should be added in any application in order to give the logo proper attention to the logo. Applying the word mark without sufficient padding will result in crowding or the appearance of a new and different logo. The office of Marketing and Communications will provide you an image with padding built in upon request. Similarly, do not place the logo in a shape that could be viewed as part of the logo or interpreted as a TMU brand element.

TMU monogram - bear head lockup padding instructions
Blue areas indicate minimum amount of padding to be added around the logo.

Use official logos without modification.

Please do not not overlay images; add elements that hinder the readability of the logo; add dimension like emboss or shadows; skew, stretch, warp, tilt, rotate the logo; or rearrange the logo elements. The following are examples of improper use:

Example of monogram - bear head lockup in a container
Logo in a container – unacceptable use.
Example of embossing a logo.
Embossing a logo – unacceptable use.
Example of placing logo over a patterned background.
Logo on a patterned background – unacceptable use
Example of rotating logo.
Skewing or rotating a logo – unacceptable use.
Example of covering a logo.
Covering a logo – unacceptable use.
Example of adding elements to a logo.
Overlaying an image or adding elements to a logo – unacceptable use.
Example of using portions of a logo and changing colors.
Using only portions of a logo or changing the colors of a logo – unacceptable use.

Acceptable Color Combinations

Use the color combination examples below to determine which of the following word marks should be used:  navy-gold, gold-white, navy or white.

TMU monogram - bear head lockup in one color TM Gold

TM Gold on TM Navy

TMU monogram - bear head lockup in white

White on TM Navy

TMU monogram - bear head lockup in two colors TM Navy and TM Gold

Two color TM Gold and TM Navy on TM Navy

TMU monogram - bear head lockup in four colors

Four color lock-up on TM Navy

TMU monogram - bear head lockup in one color TM Navy

TM Navy on TM Gold

TMU monogram - bear head lockup in white

White on TM Gold

TMU monogram - bear head lockup in two colors TM Navy and TM Gold

Two color TM Gold and TM Navy on TM Gold

TMU monogram - bear head lockup in four colors

Four color lock-up on TM Gold

TMU monogram - bear head lockup in one color TM Navy

TM Navy on white

TMU monogram - bear head lockup in two colors TM Navy and TM Gold

Two color TM Gold and TM Navy on white

TMU monogram - bear head lockup in four colors

Four color lock-up on white

TMU monogram - bear head lockup in one color TM Navy

TM Navy on gray

TMU monogram - bear head lockup in white

White on gray

TMU monogram - bear head lockup in two colors TM Navy and TM Gold

Two color TM Gold and TM Navy on gray

TMU monogram - bear head lockup in four colors

Four color lock-up on gray

TMU monogram - bear head lockup in one color TM Gold

TM Gold on dark gray

TMU monogram - bear head lockup in one color TM Navy

TM Navy on TM Light Blue

TMU monogram - bear head lockup in one color TM Gold

TM Gold on TM Light Blue

TMU monogram - bear head lockup in white

White on TM Light Blue

TMU monogram - bear head lockup in two colors TM Navy and TM Gold

Two color TM Gold and TM Navy on TM Light Blue

TMU monogram - bear head lockup in four colors

Four color lock-up on TM Light Blue

TMU monogram - bear head lockup in white

White on any other color

Request to download and use the TMU word mark – monogram lockup

You may request to download and use the TMU wordmark – monogram lockup by sending an email to communications@truett.edu.  Please state the color format that is needed and give a detailed description of how the logo will be used.