The Truett McConnell word mark – emblem lockup visually represents the overall University brand. At least one form of the word mark (alone, with emblem or with monogram) should be prominent on all marketing and promotional materials. The word mark was created using Gotham font and is case sensitive. In order to provide flexibility with its use, several formats, layouts and colors are available.

Shield Emblem

Guidelines for Logo Use

Official TMU logos, including the word mark and any of the related lockups, should not be modified in any way. The following guidelines are listed to assist you with proper use and to contribute to a consistent and effective awareness of our brand.  Please contact communications@truett.edu if you need further assistance or have questions on logo use.

Allow space around the logo.

Use the diagrams below to determine the amount of space or padding that should be added in any application in order to give the logo proper attention. Applying the word mark without sufficient padding will result in crowding or the appearance of a new and different logo. The office of Marketing and Communications will provide you an image with padding built in upon request. Similarly, do not place the logo in a shape that could be viewed as part of the logo or interpreted as a TMU brand element.

TMU word mark with padding guidelines
Horizontal word mark emblem lockup with padding that equals the height of the word mark
TMU logo with padding guidelines
Centered word mark emblem lockup with padding that equals the height of the word mark
TMU logo with padding guidelines
Vertical word mark emblem lockup with padding that equals the height of the T, line and U

Use official logos without modification.

Please do not overlay images; add elements that hinder the readability of the logo; add dimensions like emboss or shadows; skew, stretch, warp, tilt, rotate the logo; or rearrange the logo elements. The following are examples of improper use:

Example of separating the emblem monogram lockup
Do not separate or move elements in the lockup.
TMU word mark - emblem lockup that is skewed
Skewing the logo – unacceptable use.
TMU word mark - emblem lockup with improperly overlaid image - cross
Overlaying an image – unacceptable use.
Example of TMU word mark - emblem lockup that has been embossed
Embossing a logo – unacceptable use.
TMU word mark - emblem lock on unacceptable background
Logo on a patterned background – unacceptable use.
Example of TMU word mark - emblem lockup in a container
Logo in a container – unacceptable use.

Acceptable Logo Colors and Color Combinations

Use only the logo colors and color combinations as shown below. Official logos are available in navy-gold, gold-white, navy or white.

Vertical wordmark and emblem lockup in gold and white
Gold – White on TM Navy

Vertical word mark and emblem lockup in white
White on TM Navy

Vertical wordmark and emblem lockup in navy
Navy on TM Gold

Vertical word mark and emblem lockup in white
White on TM Gold

Vertical wordmark and emblem lockup in navy and gold
Navy – Gold on White

Vertical wordmark and emblem lockup in navy
Navy on White

Vertical wordmark and emblem lockup in navy and gold
Navy – Gold on Gray

Vertical wordmark and emblem lockup in gold and white
Gold – White on Gray

Vertical wordmark and emblem lockup in navy
Navy on Gray

Vertical word mark and emblem lockup in white
White on Gray

Vertical wordmark and emblem lockup in navy and gold
Navy – Gold on TM Light blue

Vertical wordmark and emblem lockup in gold and white
Gold – White on TM Blue

Vertical wordmark and emblem lockup in navy
Navy on TM Light Blue

Vertical word mark and emblem lockup in white
White on TM Light Blue

Vertical word mark and emblem lockup in white
White on any other color

Request to download and use the TMU word mark – emblem lockup

Once you have read and understand the guidelines above, please complete the TMU Asset Request. Someone will review your request and respond within two business days.