Consistent use of color plays an integral role in ensuring that the University’s brand is visually unified.

Primary Colors

Truett McConnell’s official school colors — TM Navy and TM Gold — serve as the primary color palette that should be featured in all communications, merchandise and branding in every school and department.

TM NAVY
PMS #539 C
HEX #002A46
RGB 0, 38, 58
CMYK 100, 65, 22, 80
TM GOLD
PMS #123 C
HEX #FFC61E
RGB 255, 199, 44
CMYK 0, 22, 83, 0

Secondary Color

The secondary color palette of light blue can serve as an accent color. The accent color should be used only when TM Navy and TM Gold are prevalent in publications.

TM LIGHT BLUE
PMS #536 C
HEX A2B2C8
RGB 162, 178, 200
CMYK 34, 17, 2, 7

Color Combinations and Contrast

TMU assets are available in several combinations of TM Navy, TM Gold and white. It is important to consider proper brand application as well as contrast when applying a TMU logo. Examples of acceptable color combinations may be reviewed on the TMU Wordmark – Emblem Lockup page.