The Academic Seal is the most formal representation of the Truett McConnell University (TMU) brand and should never be used in tangent with other brand elements as it possesses its own context and could be considered repetitive. Its components symbolize the slogan, From the Very First Verse (Bible, Gen 1:1 and Veritas Immortalis) to the Very Last Tribe (globe, Matt 28:18-29). Use of the Academic Seal requires express permission from the Vice President of Academic Services. The Academic Seal is pre-approved for the following institutional communications:
- President’s Office stationery
- Diplomas and student notifications of academic distinctions
- For SACSCOC (Southern Association of Colleges and Schools Commission on Colleges) materials toward accreditation
Colors
The academic seal is available in full color (navy, gold, and white), two colors (navy and gold), and one color (navy, gold, and white). It is important to select the logo color that provides the best contrast on the background provided. The Office of Marketing and Communications (marcom@truett.edu) is available to provide guidance in the application of the academic seal.
Full color
Two color navy and gold
One color navy
One color gold
One color white