Consistent use of color plays an integral role in ensuring that the University’s brand is visually unified.
Primary Colors
Truett McConnell’s official school colors — TM Navy and TM Gold — serve as the primary color palette that should be featured in all communications, merchandise and branding in every school and department.
PMS #539 C, CMYK / CP 99, 81, 46, 47, #539 U, #540 UP
HEX #002A46
RGB 0, 38, 58
PMS #123 C, #123 CP (0, 22, 83, 0), #7404 U, #7404 UP
HEX #FFC61E
RGB 255, 199, 44
Secondary Color
The secondary color palette of light blue can serve as an accent color. The accent color should be used only when TM Navy and TM Gold are prevalent in publications.
PMS #536 C
HEX #A2B2C8
RGB 162, 178, 200
CMYK 34, 17, 2, 7
Color Combinations and Contrast
TMU assets are available in several combinations of TM Navy, TM Gold and white. It is important to consider proper brand application as well as contrast when applying a TMU logo. Examples of acceptable color combinations may be reviewed on the TMU Word mark – Emblem Lockup page.