Why Pursue a Master of Sports Management? 

Pursuing a Master of Sports Management at TMU is a strong next step for students who want to turn their passion for sports into a meaningful career. The sports industry is fast-paced and competitive, and this degree helps you stand out by building advanced skills in leadership, marketing, finance, event management, and sport administration.

At Truett McConnell University, the Master of Sports Management is designed for emerging leaders ready to move forward with purpose. The program is 100% online and can be completed in as little as 12 months with 36 credits, making it a flexible option for recent graduates who want to enter the workforce quickly or professionals seeking additional credentials to pursue new opportunities. Courses are taught through a biblical worldview, helping students develop ethical decision-making, strong character, and servant leadership alongside real-world industry knowledge.

Whether your goal is to work in athletics, sports marketing, events, or sports organizations, this degree prepares you to step confidently into the sports industry equipped to lead, serve, and make an impact.

What Can You Do with a Master of Sports Management?

Sport is a dynamic, multi-billion-dollar global industry offering diverse career opportunities across professional and collegiate athletics, sports marketing and media, event and facility management, athletic administration, talent representation, sport organizations, and data-driven analytics.

Truett McConnell University’s Master of Sports Management prepares graduates to lead and serve in this fast-paced field through a rigorous curriculum grounded in a biblical worldview. Students develop practical management skills, ethical decision-making, and strategic leadership abilities while gaining an understanding of the business, legal, and operational sides of sport.

Graduates are equipped to pursue roles such as:

What Will You Learn?

Truett McConnell University’s Master of Sports Management is designed to equip you with the knowledge, skills, and ethical foundation needed to lead in today’s sports industry.

Through a Christ-centered academic approach, students explore the business and administrative side of sport while learning to evaluate industry challenges through a biblical worldview. Coursework emphasizes practical application, strategic thinking, and principled leadership.

Courses Overview:

  • SM 500 – Global Sport Business Strategies (3 credits)
    Explores international sport markets, governance, and cross-cultural sponsorships. Students analyze global expansion, economic impact, and brand partnerships, preparing for careers in international sport management and global sponsorship development.
  • SM 510 – Organizational Behavior in Sport Organizations (3 credits)
    Focuses on leadership, conflict resolution, and diversity in sport organizations. Students tackle real-world challenges, including athlete activism and crisis management, emphasizing inclusive leadership and effective organizational strategies.
  • SM 600 – Sport Analytics and Revenue Optimization (3 credits)
    Covers data-driven revenue strategies using tools like SQL and Tableau. Students analyze real-world sport data to optimize ticketing, sponsorships, and fan engagement, developing actionable insights for sport organizations.
  • SM 610 – Sport Venue and Event Operations Management (3 credits)
    Examines logistics, security, and sustainability for sport venues and mega-events. Students learn to manage operations efficiently while enhancing fan engagement and implementing innovative monetization strategies.
  • SM 620 – Sport Revenue Generation and Sponsorship (3 credits)
    Analyzes revenue streams including sponsorships, media rights, licensing, and ticketing. Students design strategies to maximize revenue and build long-term partnerships for professional, collegiate, and global sport organizations.
  • SM 630 – Strategic Innovation in Sport Leadership (3 credits)
    Challenges students to develop innovative solutions for emerging sport industry issues like NIL, mental health, and media disruption. Collaboration with sport organizations applies theory to practical, forward-thinking leadership strategies.

The Master of Sports Management (MSM) program is currently in candidacy for accreditation and is not yet accredited by ACBSP. ACBSP accreditation applies only to the business programs that have completed the accreditation process and are formally identified as accredited.

Admissions Requirements

Requirements can be found in the Graduate Catalog on Page 73.

 

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