The Truett McConnell word mark – monogram lockup visually represents the overall University brand. At least one form of the word mark (alone, with emblem or with monogram) should be prominent on all marketing and promotional materials. The word mark was created using Gotham font and is case sensitive. In order to provide flexibility with its use, several formats, layouts and colors are available.

Guidelines for Logo Use

Official TMU logos, including the word mark and any of the related lockups, should not be modified in any way. The following guidelines are listed to assist you with proper use and to contribute to a consistent and effective awareness of our brand.  Please contact communications@truett.edu if you need further assistance or have questions on logo use.

Allow space around the logo.

Use the diagrams below to determine the amount of space or padding that should be added in any application in order to give the logo proper attention. Applying the word mark without sufficient padding will result in crowding or the appearance of a new and different logo. The office of Marketing and Communications will provide you an image with padding built in upon request. Similarly, do not place the logo in a shape that could be viewed as part of the logo or interpreted as a TMU brand element.

Horizontal word mark monogram lockup with padding that equals the height of wordmark
Horizontal word mark monogram lockup with padding that equals the height of wordmark
Centered word mark monogram lockup with padding that equals the height of wordmark
Centered word mark monogram lockup with padding that equals the height of wordmark

Use official logos without modification.

Please do not not overlay images; add elements that hinder the readability of the logo; add dimension like emboss or shadows; skew, stretch, warp, tilt, rotate the logo; or rearrange the logo elements. The following are examples of improper use:

TMU word mark - monogram lockup with unacceptable proportions
Skewing the dimensions – unacceptable use.
TMU word mark - monogram lockup on unacceptable background
Logo on a patterned background – unacceptable use.
Example of TMU word mark - monogram lockup that has been embossed
Embossing a logo – unacceptable use.
TMU word mark - monogram with overlaid image - improper use
Overlaying an image – unacceptable use.
Example of rearranging the elements of a logo.
Rearranging the elements – unacceptable use.
Example of TMU monogram - word mark lock-up in a container
Logo in a container – unacceptable use.

Acceptable Color Combinations

Use the color combination examples below to determine which of the following word marks should be used:  navy-gold, gold-white, navy or white.

Vertical word mark and monogram lockup in gold and white

Gold – White on TM Navy

Vertical word mark and monogram lockup in white

White on TM Navy

Vertical word mark and monogram lockup in navy

Navy on TM Gold

Vertical word mark and monogram lockup in white

White on TM Gold

Vertical word mark and monogram lockup in navy and gold

Navy – Gold on White

Vertical word mark and monogram lockup in navy

Navy on White

Vertical word mark and monogram lockup in navy and gold

Navy – Gold on Gray

Vertical word mark and monogram lockup in gold and white

Gold – White on Gray

Vertical word mark and monogram lockup in navy

Navy on Gray

Vertical word mark and monogram lockup in white

White on Gray

Vertical word mark and monogram lockup in navy and gold

Navy – Gold on TM Light blue

Vertical word mark and monogram lockup in gold and white

Gold – White on TM Blue

Vertical word mark and monogram lockup in navy

Navy on TM Light Blue

Vertical word mark and monogram lockup in white

White on TM Light Blue

Vertical word mark and monogram lockup in white

White on any other color

Request to download and use the TMU word mark – monogram lockup

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Use TMU email only (UserName@truett.edu)