The Truett McConnell word mark – monogram lockup visually represents the overall University brand. At least one form of the word mark (alone, with emblem or with monogram) should be prominent on all marketing and promotional materials. The word mark was created using Gotham font and is case sensitive. In order to provide flexibility with its use, several formats, layouts and colors are available.
Guidelines for Logo Use
Official TMU logos, including the word mark and any of the related lockups, should not be modified in any way. The following guidelines are listed to assist you with proper use and to contribute to a consistent and effective awareness of our brand. Please contact firstname.lastname@example.org if you need further assistance or have questions on logo use.
Allow space around the logo.
Use the diagrams below to determine the amount of space or padding that should be added in any application in order to give the logo proper attention. Applying the word mark without sufficient padding will result in crowding or the appearance of a new and different logo. The office of Marketing and Communications will provide you an image with padding built in upon request. Similarly, do not place the logo in a shape that could be viewed as part of the logo or interpreted as a TMU brand element.
Use official logos without modification.
Please do not not overlay images; add elements that hinder the readability of the logo; add dimension like emboss or shadows; skew, stretch, warp, tilt, rotate the logo; or rearrange the logo elements. The following are examples of improper use:
Acceptable Color Combinations
Use the color combination examples below to determine which of the following word marks should be used: navy-gold, gold-white, navy or white.
Gold – White on TM Navy
White on TM Navy
Navy on TM Gold
White on TM Gold
Navy – Gold on Gray
Gold – White on Gray
Navy on Gray
White on Gray
Navy – Gold on TM Light blue
Gold – White on TM Blue
Navy on TM Light Blue
White on TM Light Blue
White on any other color
Request to download and use the TMU word mark – monogram lockup
Once you have read and understand the guidelines above, please complete the TMU Asset Request. Someone will review your request and respond within two business days.